A thorough marketing analysis is not just a way to summarize a campaign. This is an essential element of building a marketing strategy and a way to save money. Thanks to carefully planned activities, the company can use available financial resources wisely. However, it is necessary to analyze the campaign while it is still running.
One of the most important elements of the assessment is source analysis. It can be made based on data obtained from the Where-To-Buy widget, which the 100shoppers team is responsible for creating. This tool allows you to track where users come from when they are interested in your product. These may include: Facebook, Instagram, search engine, website advertising, e-mail, or others. Thanks to the knowledge of the source, the company can then adjust appropriate promotion channels.